Lemonade

Director’s Cut

True story: I once wrote 100 different script variations.

Using super-insanely-specific Youtube targeting, we created individual spots to run right in front of the very products covered by Lemonade Renters Insurance. This is just one.

Credits

Creative Director: Nuno Ferriera

Design Director: Devin Croda

Senior Copywriter: Nate Mayer

Graphic Designer: Joyce Woo

Illustrator: Emma Gilberg

Illustrator: Adam Koon

Animator: Roy Manor

Amazing Pets

We all know your pets are amazing—but there are some things they can’t do for themselves. Like, sign up for pet insurance (no opposable thumbs).

So we wrote some radio scripts to remind pet owners to do the thing their pet simply cannot do.

Pet Testimonials

We wanted to use the incredible reviews for our pet insurance to create supplemental content.

But first, we had to translate them from pet-speak.