Lemonade
Director’s Cut
True story: I once wrote 100 different script variations.
Using super-insanely-specific Youtube targeting, we created individual spots to run right in front of the very products covered by Lemonade Renters Insurance. This is just one.
Credits
Creative Director: Nuno Ferriera
Design Director: Devin Croda
Senior Copywriter: Nate Mayer
Graphic Designer: Joyce Woo
Illustrator: Emma Gilberg
Illustrator: Adam Koon
Animator: Roy Manor
Amazing Pets
We all know your pets are amazing—but there are some things they can’t do for themselves. Like, sign up for pet insurance (no opposable thumbs).
So we wrote some radio scripts to remind pet owners to do the thing their pet simply cannot do.
Pet Testimonials
We wanted to use the incredible reviews for our pet insurance to create supplemental content.
But first, we had to translate them from pet-speak.